Legacy

The Legacy begins…Since 1963:
Anchor’s origin is an interesting story of uncanny business acumen of its founders; Damji L. Shah and his younger brother Jadavji L. Shah. In 1963, they launched on an entrepreneurial odyssey with their Midas touch and technical acumen by introducing the first “piano switch”. This eventually metamorphosed the same into a thing of beauty – an object of aesthetics: “the modular switch”, which in the following years, and today, established Anchor as a $500 million brand that stands for quality, innovation, integrity, reliability and pioneering spirit. Today, in addition to new age wiring devices, the group has moved beyond electricals with diversifications in Health Care, Constructions, Leasing, Cricket (IPL), Paints, Pens and various social commitments.


Over 4 decades of Achievements :
The founding family has from very humble beginnings grown Anchor to the electrical Accessories giant it is today. The many achievements in their path have been:


Attracting Global Giants:
Panasonic Electrical Works, Ltd. (PEW)formally known as Matsushita Electric Works, Ltd. (MEW)acquired Anchor electricals in year 2007 for 500 million USD. This was a landmark Foreign DirectInvestment from Japan into India. PEW own world-famous brand like National & Panasonic. This mutually beneficial venture will further strengthen Anchor to grow into a world famous brand.